RIM Buys Chalk Media, Moves on Certicom
BlackBerry developer Research In Motion acquires pushcast content delivery provider Chalk Media in an $18.7 million all-cash deal just one day after RIM launches formal filing in a hostile takeover bid for security vendor Certicom.BlackBerry maker Research In Motion is moving aggressively on the acquisition front, announcing Dec. 11 it has an agreement to purchase content delivery platform Chalk Media in an $18.7 million all cash deal. The deal follows a Dec. 10 formal filing launching RIM's hostile takeover bid for security vendor Certicom. Chalk Media, a member of the BlackBerry Independent Software Vendor Alliance Program, develops an application suite that allows the creation of media-rich "pushcasts" sent to BlackBerry smart phones. As a part of the deal, RIM agreed to loan Chalk Media $2.2 million to fund its operations until the completion of the transaction.
Chalk's pushcasts, already in use by large corporations and government agencies, allow targeted content delivery with notifications and can include large media assets such as video or audio files, as well as surveys, tests, and click to call or e-mail requests.