The fixed broadband technology known as WiMax is receiving a lot of publicity, thanks largely to the marketing efforts of Intel Corp. Whats your take on WiMax? Barratt: Honestly, were skeptical about how fast it will be adopted. Carriers arewell, I could say "disciplined," but, more honestly, theyre slow. And its a carrier technology.LeBeau: WiMax is an emerging technology you have to be aware of, but nobodys writing any checks. Whos your biggest competitor right now? Barratt: In the laptop space, its Intel. In the retail space, Broadcom [Corp.]. Were pretty dominant in the enterprise space. Rossi: Maybe one will emerge. If its retail, it will be Symbol. In the traditional horizontal enterprise, its less about competition and more about education [of potential customers]. Nuti: There are really two players in wireless. Theres the No. 1 company [Cisco] coming from a networking point of view, and [we are] coming at it from mobility. LeBeau: Cisco. ... Certainly, they do more revenue. Check out eWEEK.coms Mobile & Wireless Center at http://wireless.eweek.com for the latest news, reviews and analysis.
Rossi: There are no specific product plans for WiMax. Its not about the technology; its about the carriers. The question is always, What is a successful business market that allows the broadband market to scale? Wi-Fi was clear to us.