How Google Will Keep You Hooked

As the e-commerce landscape shifts, Google is looking toward six models to leave its competition in the dust.

By Evan Schuman

Google makes the argument that its auction-driven pricing model is more than a marketing cost and can actually help match purchase patterns with inventory.

Facebook, MySpace and YouTube create the potential for customized, focused campaigns in a way that simply didnt exist a decade ago.

Small screen size, RAM limitations and slow bandwidth are an issue when it comes to serving ads, but mobile devices are with consumers at all times, allowing ads to be directed based on precise location information. The potential result, according to Goog

Retailers are starting to see online ads impacting brick-and-mortar sales, such as when customers print out coupons from the Web and bring them to their local stores. Retailers can track the number of times the coupons are printed and compare it to the nu

Although the mobile phone offers the most specific geographic targeting potential, Google is experimenting with IP addresses and search terms to try and deliver very geographically localized ads. Accuracy, using IP addresses to identify location, is about

In a contextual model, an ad looks at the page where its to appear. With a behavioral model, ads look at who the site visitor is and, potentially, that surfers recent traffic.

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