What Wed Like to See from Google Before 2009 - Fourth Thing
What We'd Like to See
from Google Before 2009
4. Monetize YouTube
Assuming settling with Viacom is not a prerequisite for making money from video ads, Google really needs to step up its YouTube monetization efforts. Google CEO Eric Schmidt has said neither Google nor anyone has figured out the slam dunk to getting users to click on ads. Prerolls, overlays and in-video ads have all had different results. Some proclaim video to be one of the next green fields for online advertising; Google needs to solve this puzzle before someone else does.