What Wed Like to See from Google Before 2009 - Fifth Thing

By Clint Boulton  |  Posted 2008-08-22 Print this article Print

What We'd Like to See
from Google Before 2009

5. Mobile, Social Ads

We see mobile and social network advertising as major online ad opportunities. So do Google, Yahoo, Microsoft, Facebook and MySpace, for that matter. Yet progress has been painfully slow. Google co-founder Larry Page has said on earnings conference calls that social ads are challenging. Others have said social ads will never work. Meanwhile, these vendors also need to solve the quandary of the stingy third-screen on smart phones, where mobile ad placement is slight. We expect Google, with its wealth of ad resources, to light the way in the latter half of 2008.

Can Google equal or surpass the $17.6 billion or so it earned in online advertising in 2007? That remains to be seen, as do several other things as Google hurtles forward in high-tech for the last four months of the year. In 2007, the company added some more irons to the fire with Android and OpenSocial, both of which should bear some fruit this year. But it's also lost key team members to rival Facebook. Here's what we'd like to see from Google before the New Year.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel