What Wed Like to See from Google Before 2009 - Ninth Thing

By Clint Boulton  |  Posted 2008-08-22 Print this article Print

What We'd Like to See
from Google Before 2009

9. Retain Its Key Employees

You're only as good as your people, or so some leaders are fond of saying. What do Gideon Yu, Ethan Beard, Justin Rosenstein, Ben Ling, Sheryl Sandberg and Elliot Schrage have in common? They all vacated key roles at Google for Facebook. Though it is rumored Ling is returning to work on the aforementioned YouTube monetization efforts, Google needs to stop hemorrhaging talent if it wants to continue to be as dynamic as it has previously proven itself.

Can Google equal or surpass the $17.6 billion or so it earned in online advertising in 2007? That remains to be seen, as do several other things as Google hurtles forward in high-tech for the last four months of the year. In 2007, the company added some more irons to the fire with Android and OpenSocial, both of which should bear some fruit this year. But it's also lost key team members to rival Facebook. Here's what we'd like to see from Google before the New Year.

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