ZIFFPAGE TITLEBuilding On Top of

By Gary Bolles  |  Posted 2003-12-02 Print this article Print

Is antispam software simply the cost of entry?

Increasingly, antispam software is being seen as a kind of tithe on the free Internet, a necessary cost of access to an open peer network. In fact, Gartners Grey says that by the end of 2004, at least 80 percent of all corporations will have "relatively complete" spam protection.

The charts are available in Adobe Acrobat PDF format. To download the free Adobe Acrobat Reader plug-in,click here.
To download full image,click here.

But filtering through the broad range of antispam software options can be daunting. Analysts and users say the best place to start is by building on whats already in-house, as well as by looking at the products your Internet service provider is using. "Its a better solution if it fits into the infrastructure thats already there," says J.F. Sullivan, director of product marketing for antispam vendor Sendmail Inc.

Some applications work as standalone products, separate from your messaging and security infrastructures, though this approach can increase management costs. Others, including those offered by security software providers, offer integrated applications, but they may not cover all of your needs. Mark Shields, director of IT for $1.2 billion Kyocera Wireless Corp., recommends looking at an outsourced offering as a way to stop spam before it enters your network. But with close to 120 antispam vendors today, according to Sendmails Sullivan, theres likely to be substantial consolidation just ahead, so choose vendors for their ability to merge seamlessly with your existing infrastructure.

Remember that spam is an arms race, and spammers are developing increasingly clever methods for evading traps. That means any single approach will always let messages slip through. The best filtering processes include a multilayered approach with coordination among your ISPs, the corporate messaging infrastructure and desktop security. "Any single- layered type of approach is going to be subject to defeat," says Chuck Egress, group product manager at Symantec Corp.

Ask Your Existing E-Mail and Security Vendors:
  • What can you offer me that will help give me the broad and deep coverage I need?
    Ask Potential New Vendors:
  • How can I be sure youll remain independent?
    Ask Your CTO:
  • How can we build a multilayered approach that can ensure us the best possible protection?

    Next Page: The best ROI from assessing risk holistically.

    Gary Bolles Gary A. Bolles is the Editorial Director for Ziff Davis Media's Custom Conference Group. He is responsible for directing the group's editorial efforts, ensuring the quality of the content it delivers, and moderating and speaking at client events. A frequent lecturer and keynote speaker on a variety of technology topics, he has hosted more than 50 events in the past year alone.

    Bolles was the founding Editor-in-Chief of Interactive Week, developing its unique vision, the founding editorial director of Sm@rt Reseller magazine, creating the publication from initial research, and the founding Editorial Director of Yahoo! Internet Life, managing its successful launch. Bolles was also the Editor-in-Chief of Network Computing Magazine, and for one year was the host of 'Working the Web' for TechTV, covering a wide variety of technology-related topics. Until recently, he was a contributing editor to CIO Insight, writing on a broad range of technology subjects, and assisting in the coordination of the publication's research efforts.

    Bolles is the former Chief Operating Officer of Evolve Software, Inc., and the former VP of Marketing for Network Products Corporation. He has served as a marketing consultant to a variety of organizations, and has advised a number of software startup companies in arenas such as online marketing and data mining.

    Submit a Comment

    Loading Comments...
    Manage your Newsletters: Login   Register My Newsletters

    Rocket Fuel