New Category

By Jim Louderback  |  Posted 2005-03-14 Print this article Print

?"> Today, the product is sold as an add-on to traditional anti-virus products from Symantec Corp., McAfee Inc. and others. But with the new "genetic" scanning and buffer-overflow capabilities, Panda hopes to create a new category of malware-detection software called "Personal Intrusion Protection Systems," or PIPS. The company also plans on raising the retail price from $30 to about $50, to increase the perceived value of the product. The new versions rollout and repositioning will begin in about a month. TruPrevent also will be rolled out into Pandas entire lineup, from the least expensive anti-virus product to the top-line enterprise server. It was the first breakthrough product to emerge from Panda Research, an R&D group that the company set up four years ago. "We put 15 to 20 percent of our revenue into research," said CEO Mikel Urizarbarrena, which works out to about $20 million for 2004. The company also has completed its own firewall, designed to block exploits and attack, which replaces technology that had previously been licensed from Sygate Inc.
Panda Software says it sees the firewall as a core security component that the company needs to own. Will Panda build a full-on, application-level firewall as well? "Eventually, we will be going toward there," Bustamante said.
Panda also is readying a high-end product for the largest enterprises. Within a month, Panda and Crossbeam Systems Inc. will offer a version of the GateDefender appliance that can scan up to 8 gigabits per second of HTTP and SMTP traffic for viruses, spam and objectionable content. For a review of Panda GateDefender 8050, click here. And on the low end, Panda plans on partnering with a low-cost router manufacturer to release an integrated IPS and AV hardware box. These products will compete with other SMB (small and midsize business) products from Fortinet Inc., Sonicwall Inc. and Juniper Networks Inc.s NetScreen division. To help it crack the enterprise market, the company plans on building a team of analysts and consultants that will perform corporate security audits, as a prelude to a widespread rollout of Pandas products. No decision has been made, however, as to whether that team will charge for its services, or if the cost will be built into the hardware and software. Other plans include releasing software to protect PDAs and cell phones, along with securing Linux from malware. The company also plans to release a network security tool that encrypts all network traffic to protect from "WiPhishing," man-in-the-middle and other network-based attacks. "The biggest problems in the future will be with mobile devices and with Linux," CTO Hinojosa said. Check out eWEEK.coms for the latest security news, reviews and analysis. And for insights on security coverage around the Web, take a look at Security Center Editor Larry Seltzers Weblog.

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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