The Democratization of Video-Based Communications

By John Shaw  |  Posted 2010-07-08 Print this article Print

The democratization of video-based communications

Why is the market for this technology heating up now? It used to be that live or on-demand video running over your IP data network would voraciously eat up bandwidth. Video compression approaches have improved dramatically, and most organizations now have the requisite LAN/WAN infrastructure to support IP video.

Storage costs have also declined dramatically, making on-demand video highly economical. These enabling technologies and infrastructure have quietly passed the tipping point and replaced technical challenges with cost-effective and workable solutions.

Employees and customers increasingly expect to use the same rich media communications in the workplace that they've adopted in their personal lives. And reaching them outside the office is not a problem as broadband to the home and to mobile devices is increasingly pervasive.

The result is a "democratization" of video-based communications. The technology is no longer limited to point-to-point video conferencing or highly-produced broadcasted events. It puts advanced video communication into the hands of every employee across the enterprise, allowing them to incorporate rich media content into their work.

Companies are harnessing this user-generated content to create valuable digital assets. Equally important, the use of streaming video can significantly curtail travel, event and training costs-to the benefit of the organization's pocketbook and the environment.

John Shaw is Chief Operating Officer at VBrick Systems. John brings more than 25 years of experience building networking and software businesses. Prior to joining VBrick Systems, John was chief executive officer of Aptima, a major provider of predictive analytics and Web 2.0-related products and services. Prior to Aptima, John was with Cisco Systems for seven years where he held several senior marketing positions. John was a member of the leadership team which formulated and executed the company's VOIP strategy, representing one of Cisco's fastest-growing product segments. John joined Cisco via the 1998 acquisition of Summa Four, a leader in the programmable switching market. There, he was vice president of marketing and business development. During John's seven-year tenure, Summa Four's revenues grew fivefold and the company went public. John also spent five years with AT&T in several sales positions. John holds a Bachelor's degree in Economics from Bowdoin College and a Master's degree from Harvard Business School. He can be reached at

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