Enterprise Social Networking Connects People

By Phil Green  |  Posted 2010-09-28 Print this article Print

Enterprise social networking connects people

In response, some business users have turned to enterprise social networking (ESN) services such as LinkedIn to network, interact, share ideas and get information. Employees are also increasingly "going rogue," using services such as Google Docs, Twitter and Yammer to share information outside the bounds of corporate management.

ESN tools get a lot of buzz but, beyond personal and professional networking, are they helping the greater organization? The answer is usually no. ESN tools are primarily focused on creating communities that are not tied to the content created by members. Their value is limited, given their focus of connecting people to people rather than of connecting people to information.

Content consumers still need better ways to quickly tap high-quality, relevant information when they need it. The industry's response: integrate proven KM technologies and best practices with social publishing and social networking technologies. The result is a new approach referred to as social knowledge networks (SKNs).

Phil Green is Chief Technology Office at Inmagic. Phil is responsible for the long-term technical and strategic direction of Inmagic's solutions. Prior to joining Inmagic in 1990 as president and CEO, Phil held a variety of management positions at Lotus Development Corporation, Communications Studies and Planning International, and was an independent consultant to Microsoft. Phil holds a Bachelor's degree in Economics from Harvard College and a Master's degree from Harvard Business School. He is a blogger at blog.inmagic.com. He can be e-mailed at phillip.green@inmagic.com.

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