This Ad Is All Wet

By Steven Vaughan-Nichols  |  Posted 2001-01-29 Print this article Print

That sinking feeling

There I was, cruising along the Washington Beltway, when a radio ad for Qwest came on. Today, the company was pushing its broadband service using a "moving goods" metaphor. All went fine until a line that went something like this came on: "Compared to other bandwidth providers, Qwest can handle loads big enough for the Titanic." Uh, guys, the Titanic sure could carry a lot of stuff, but ah, most of it is sitting on the bottom of the Atlantic. I dont care how much data a broadband connection can carry if its going to disappear into the deep, and Ill bet neither do their prospective customers. Just a thought.

Steven J. Vaughan-Nichols is editor at large for Ziff Davis Enterprise. Prior to becoming a technology journalist, Vaughan-Nichols worked at NASA and the Department of Defense on numerous major technological projects. Since then, he's focused on covering the technology and business issues that make a real difference to the people in the industry.

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