Embracing Change

By Peter Galli  |  Posted 2006-05-11 Print this article Print

Ballmer said he was very excited about the future, adding that while the world is changing, that change needs to be embraced, he said, pointing to the companys Xbox Live site as an example of how Microsoft is meeting these changing needs. Apple remains a threat on the desktop market front, as it is very competitive and innovative, he said.
But Microsoft has a bigger partner and third-party ecosystem and focus than Apples more narrow end-to-end focus, he said.
Asked why anyone should upgrade to its upcoming Windows Vista release, Ballmer said that while the company has made it a lot easier for people to upgrade, the top reason for doing so is the security and privacy enhancements it brings. The new visuals and user interface, as well as the integration of new desktop search features into the operating system, are also compelling, he said. Click here to read more about the reasons for the delay of Windows Vista. On the security front, Ballmer said that with Vista, Microsoft will have eliminated the known vectors through which people attacked it today, but added that there would be new attack vectors that would be a lot more insidious and not just disruptive, but also about stealing peoples identity and other insidious intents. With reference to Sun chairman Scott McNealy, who was his good friend "again," Ballmer said that when they first started to reconnect, the first piece of mail that McNealy sent him ended up in Ballmers junk mail as it met the current criteria for spam. "It was short, a one-liner, so there are still challenges with identifying what is spam and what is not," he said. Asked about his view on startups, Ballmer said Microsoft had acquired 22 companies over the past year, many of which could be characterized as startups. "I also now, three times a year, spend a day in a different part of the world doing nothing but meeting with startups," he said With regard to his views on BitTorrent, Ballmer said it is "interesting, but Im not actually sure where it goes with that technology," while Facebook is "fascinating, and I have spent a lot of time looking at it." Check out eWEEK.coms for Microsoft and Windows news, views and analysis.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at www.eweek.com.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel