Microsoft Pushes Partners Hard to Drive New Product Sales

By Peter Galli  |  Posted 2006-10-17 Print this article Print

The software maker is rolling out two new partner services—the International ISV Assistance Program and the ISV Telesales Service—to help drive partner sales of its products.

Microsoft is upping the partner ante as it prepares to release Windows Vista, Office 2007 and Exchange 2007 over the next few months. To help get partner applications built to run on, and take advantage of, these three products, the Redmond, Wash., software maker is rolling out two new partner initiatives: the International ISV Assistance Program and the ISV Telesales Service.
The International ISV Assistance resource gives ISVs the market intelligence they need to identify new markets and provides the guidance they need to expand their businesses beyond their borders, Allison Watson, corporate vice president of Microsofts Worldwide Partner Group, told eWEEK Oct. 17.
The ISV Telesales Service is designed to give medium-size Microsoft Gold Certified partners access to a solution-based telesales organization that should help increase partner sales opportunities, she said. Given that Microsoft hasnt released a new version of Windows since XP in October 2001, its partners are "betting their business on Vista because 250 million units are expected to ship on new PCs in the next 24 months. There has never been that kind of momentum behind Windows," she said. Vista has entered the home stretch with the release of RC2. Click here to read more. There are some 300 ISV applications that already work with Vista and Office, with another 2,700 slated to be ready when Vista is released to consumers in January 2007 and 4,000 more expected within 12 months, Watson said. Brad Goldberg, general manager for the Windows client business group, recently told eWEEK that he expects 10 times more seats of Windows Vista to be deployed at launch, with deployment within the first year being twice as quick as that for any other version, and business customers deploying it faster than for any other Windows operating system release. Watson noted that medium-size ISVs typically do not have their own sales forces and can "thus really [can] benefit from our Telesales Service offering. Of Microsofts 5,000 Gold Partners, some 4,000 are in the sweet spot for this service. Essentially, what we give them is trained solution sellers that do phone-based calling, and the partner trains them," she said. One partner who has benefited from the service is Approva, a provider of continuous controls monitoring and audit software, which joined Microsofts partner program just over a year ago and became a Microsoft Gold Certified Partner earlier this year. Its flagship product, Approva BizRights, is built on .Net and leverages Microsoft Office, SharePoint Server, Windows 2003 Server and SQL Server, while customers interact with Approva BizRights through Web-based access or Microsoft Office, Rick Cobb, Approvas chief operating officer, told eWEEK.

To read more about how Microsoft works hard to win over new partners, click here. Approva is also at the Advanced Level in IBM PartnerWorld and an associate member of Suns Partner Advantage Program. While these programs are also helpful in providing resources to properly optimize the companys solutions that are based on their technologies, "from a sales and marketing perspective, the Microsoft Telesales Service was a compelling offering that we have been able to leverage successfully," Cobb said. Another partner, Genticity, which is headquartered in Canada and has a call center CRM solution, has been part of the core pilot group for this new service and was able to add $5 million to its pipeline in a 90-day period as a result of these outbound telesales calls to its prospect list, Watson said. Because Genticity did not have its own sales force, this was essentially an add-on sales force, she said, adding that Genticity is able to get appointments that it could not get before. The telesales staff is employed by multiple third-party vendors that Microsoft contracts with on a worldwide basis, The software maker also picks up the cost of the service. "This is also a scalable resource, which we can scale as demand grows," Watson said. "We also found that for deep solution selling, we scale better within the country, so the telesales resource is based in that country." Next Page: International assistance.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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