Microsoft Slashes Some Windows Vista Prices (
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The price cuts will go into effect when the first service pack for Vista ships in March.While the bad news around Windows Vista continues for Microsoft, the good
news for U.S. PC users who want the operating system is that the
price of several retail versions and upgrades has been cut by as much as 20
percent.
The price cuts, which come into effect when the first service pack for Vista
ships next month, are even more significant in some of the other 70-odd
developed and developing countries around the globe affected by the move, such
as the United Kingdom and South Africa.
The move appears designed to take advantage of the fact the Microsoft
executives and analysts expect Vista SP1 to fix many of the issues that have been plaguing Vista
and derailing purchases of retail versions of the operating system.
In fact, Microsoft CEO Steve Ballmer told
eWEEK in a Feb. 27 interview that "we have made a lot of progress with Windows Vista. … I think Windows Vista SP1 will be a kind
of milepost that people will use to see where we are with it now."
In the United States
and other developed countries, the price cuts center around the Windows Vista
Home Premium and Vista Ultimate editions, the two new versions of the product
introduced last year.
The U.S.
retail price for Windows Home Basic remains unchanged at $199 and $99 for the
upgrade, while the retail price for Home Premium is also unchanged at $239. But
Microsoft will slash the upgrade price for Home Premium 19
percent to $129.
The retail and upgrade prices for Vista Business also remain unchanged in
the United States
at $299 and $199, respectively. But the cost of Vista Ultimate has been slashed
some 20 percent, or $80, to $319, while the upgrade price drops $40 to $219.
In the United Kingdom,
the price cuts are even more significant. The price for the full version of
Vista Ultimate has been slashed almost 44 percent, or 101.68 British pounds
($202), to 131.92 pounds ($262).
Steve Ballmer defends Vista. Read more here.
But markets such as the United States
will see lower prices even before SP1 ships as a result of partner
promotions, Brad Brooks, corporate vice president for Windows Consumer Product
Marketing, said in a statement released Feb. 28.
The price cuts come just a day after Microsoft CEO
Steve Ballmer told eWEEK in an interview that the issues around Vista
are not in regard to adoption, which has been strong and crossed the 100 million
mark.
"It's not really a popularity question in the broad market," he said,
referring to Vista sales figures and Microsoft's last quarterly financial results.
Microsoft is sticking to that line with its explanation about the price
cuts, although Brooks did point to the fact that the “solid sales” have come
“primarily through the sale of new PCs.”
With regard to retail sales of boxed products, Brooks said that while
this segment does not account for a large percentage of the business, it
“represents an area of opportunity for additional growth the company sees based
on the new editions introduced in 2007.”