Build 2012: Microsoft Delivers New Windows Phone 8 SDK, Developer Love
Microsoft opened its Build 2012 developer conference with news of a new Windows Phone 8 SDK and giveaways of cool technology, including a new Nokia Lumia 920 phone and a Microsoft Surface tablet PC.REDMOND, Wash. — Microsoft kicked off its Build 2012 conference with a little bit of news and a lot of fanfare and developer love. For the news, the software giant announced the delivery of its Windows Phone 8 Software Development Kit (SDK), and for the love, Microsoft announced that each attendee would receive a 32GB Microsoft Surface RT PC with a Touch Cover and a new Nokia Lumia 920 Windows Phone 8 powered smartphone. Kevin Gallo, Microsoft’s director of product management for Windows Phone, came onstage at Build to announce the public availability of the Windows Phone 8 SDK, which comes just a day after Microsoft held its launch event for the new Windows Phone 8 platform in San Francisco on Oct. 29. Microsoft CEO Steve Ballmer started off the developer conference by extolling the opportunity that Windows 8 creates for developers, noting that, “In the last three days, we sold 4 million Windows 8 upgrades.” Ballmer also noted that the opportunity for developers is greatest with Windows 8 and Windows Phone 8. He said the overall opportunity for developers includes the 670 million potential upgrades that are out there and the 400 million new Windows 8 devices that are expected to be sold. The 670 million figure is the installed base of Windows 7 licenses Microsoft has sold, he said.
Ballmer also announced that in addition to the many apps available for Windows 8 now, other major players such as Twitter, SAP and Dropbox will deliver apps for the platform. In a tweet on the subject, Twitter said its Windows 8 client would be available “in the months ahead.” Michael Bayle, senior vice president and general manager of ESPN Mobile, announced a new ESPN app for Windows 8 and said it “offers us a chance to reimagine the Windows experience.” He then offered the audience the first public look at the app.