Build 2013: Microsoft Intros New Bing Developer Center, Services
Microsoft announced that it has exposed its Bing search engine as a development platform.Microsoft announced that it has opened up its Bing search engine as a development platform and has delivered a new Bing Developer Center to enable developers to access Bing services for use in building more aware applications. During a keynote at Build 2013, Gurdeep Singh Pall, corporate vice president of the Online Services Division, outlined how Bing has created a platform that enables the technologies behind Bing.com to be embedded as intelligent services into Microsoft devices such as Windows, Windows Phone and Xbox, as well as Microsoft services such as Office and Skype, along with third-party apps. Bing as a Platform will allow devices and services to help people interact with the world’s knowledge and their surroundings in a more human way, Microsoft said. “Our new streamlined Bing Developer Center puts all the content you need in one single location, with links to documentation, downloads, sample code, how-to’s, as well as links to partner blogs where you can find even more technical content,” Microsoft’s Bing Developer Team said in a blog post. Microsoft CEO Steve Ballmer, during his keynote at Build, said Microsoft has put a tremendous amount of effort into making Bing a solid platform that now actually competes for users with Google. “We win blind taste tests between Bing and Google,” he said. “We use Bing to improve the fundamental usability of Windows. And we’re opening up Bing as an application development platform.”
The new platform will deliver three broad categories of capabilities of which third-party applications can take advantage: services to bring entities and the world’s knowledge to applications, services to enable applications to deliver more natural and intuitive user experiences, and services that bring an awareness of the physical world into developers’ applications. Highlights of the developer services include the Bing Entity API, Bing Optical Character Recognition Control, Bing Translator Control, Bing Speech Control and Bing Maps 2D/3D Control.