Yahoo Buys Another Startup in Online Gamer PlayerScale
PlayerScale's Player.IO is the platform for online games played on a daily basis by an estimated 150 million people worldwide.Yahoo is making quick work of branching out its Web services offerings in mobile, business productivity and gaming. On May 23, three days after Yahoo revealed the acquisition of blogging platform developer Tumblr for $1.1 billion, it bought another company: gaming infrastructure provider PlayerScale. Terms of the transaction were not released. PlayerScale's Player.IO is the platform for online games played on a daily basis by an estimated 150 million people worldwide. The company claims a lot of momentum recently in that it is adding some 400,000 new users each day; in the last four months alone, CEO Jesper Jensen wrote in a blog posting, the company's daily user growth rate has increased about 60 percent. Belmont, Calif.-based PlayerScale enables games to be played across social and mobile platforms. For example, a user can start a game on an iPhone, suspend it, then return on a PC to finish it. It also gives game developers a new way to track their revenue and users across multiple platforms. This functionality has been difficult to do reliably.
PlayerScale supports Flash, Unity 3D, C++, .Net, Android (Java), iOS (Objective-C) and HTML5. The software incorporates a data analytics tool that provides developers with information to understand user behavior and track users and revenue across mobile and Web-based properties, giving developers the ability to increase monetization and make it smoother to introduce new games into the market.