BlackBerry Partners Portal Is Latest RIM Effort to Push Forward
The RIM BlackBerry Partners portal offers vendors, developers and others a new way to connect and stay informed through the final slog to BB10's release.Research In Motion, as it pushes through the final months until the Jan. 30 release of its long-awaited BlackBerry 10 platform, is rightly doing all it can to build its brand, build excitement, and prevent anyone or any company that's already on board from jumping ship—whether from frustration, impatience or device envy. RIM's most recent effort is the launch of a BlackBerry Partners for Enterprise portal. A succession of RIM's existing BlackBerry Alliance Program, and free to members, it offers software vendors, system integrations, application hosts, professional service organizations and corporate developers access to prereleases of hardware and software, self-serve technical and commercial resources and a way to communicate with others in the RIM ecosystem. "We've been listening to our enterprise partners and we're fully committed to ensuring they have the application-development resources they need to develop for BlackBerry 10," Derek Peper, RIM's vice president of enterprise partnerships, said in a Nov. 15 statement. "We also want to provide them with a forum where they can share ideas, solutions and information, not only with us but among themselves," Peper added. "They have a tremendous understanding of their customers' needs and the creative solution to support them."
In June, RIM delayed the release of BlackBerry 10 for a second time, citing the enormity of creating an entirely new platform. After weeks of speculation that RIM's promise of a "first quarter 2013" release meant March—a timeframe that seemed to push to the limits on a wait that some analysts believe is already more than most RIM users can bear—on Nov. 12 RIM pinpointed Jan. 30 as BB10's release date.