Google Android Play Store Making It Easier for Developers to Showcase Apps

Google is now allowing app developers to improve the visibility of app screen shots in its Play store.

Google's Play store is getting a new capability that allows app developers to better showcase their new apps when consumers search for apps using their mobile devices in the app-filled store.

App developers can now upload screen shots of their apps running on 7-inch and 10-inch tablets so consumers can see what those apps will look like on their similar devices, which Google and the developers hope will continue to spur even more sales of innovative and useful apps in the store.

The update, which also reminds app developers to run through a previously released checklist to be sure that their apps will render properly on users' devices, was announced in an April 16 post by Ellie Powers of the Google Play team on the Android Developers Blog.

"More and more, developers are investing in a full tablet experience for their apps and seeing those investments pay off big," wrote Powers. "Starting today, it's even easier to show off those tablet apps to users and to understand what it takes to make a great tablet app."

The new tools allow developers to upload screen shots of their apps running on 7-inch and 10-inch tablets to the Google Play Developer Console, which will allow the Play store to highlight and show those screen shots to users on those devices, wrote Powers.

When building their apps, developers should be sure that the programs adhere to the tablet app quality checklist that Google released in October 2012 as a way to help them build better apps that display properly on users' devices, she wrote. The checklist has recently been updated to give developers more tips and information on how to achieve better app performance and optimization on tablets and the resulting increased sales of those apps.

"Soon, we'll start surfacing tips based on our tablet app quality guidelines directly in the Google Play Developer Console, and we'll use these guidelines to help users better discover tablet apps in Google Play," wrote Powers.

The tablet app quality checklist includes tips and reminders for developers about targeting which Android versions their apps will run on, as well as optimizing layouts for larger screens and taking advantage of the extra screen space that exists on tablets, compared with smaller smartphone screens, according to the checklist.