iPad Mini Is Changing the Tablet Market in 10 Basic Ways
NEWS ANALYSIS: Apple's iPad Mini is having a major impact on the tablet market even though it's facing stiff competition and an increasingly crowded market.For several months leading up to October, reports were swirling that Apple was working on a tablet that would deliver a smaller screen size than that of the 9.7-inch iPad. After that long wait, Apple finally showed off the device, called the iPad Mini, and shipped it in select countries Nov. 2. Apple has not said how many iPad Mini units have been sold, but the company did announce recently that a total of 3 million iPads, including both the full-size fourth-generation model and the iPad Mini, were sold during their first weekend of availability. Such success is nothing new for Apple. However, the company’s iPad Mini is a bit of an oddball in Apple’s product mix. This is the first time that Apple has tried to succeed with an underpowered and smaller tablet. It’s also the first time that Apple is effectively undercutting its popular, larger iPad on price. Needless to say, the iPad Mini is a major change agent within Cupertino. The iPad Mini is also having an impact on the broader tablet market. In one way or another, the iPad Mini is affecting Apple, its customers and its competitors. And as the device makes it through the holiday shopping season, its impact might be felt even more than any of those stakeholders expect. Here are the ways that the iPad Mini changes the tablet market for both good and bad.
1. It legitimizes smaller screen sizes