ItsOn's Zact Shows How Data Plans Should Be: Exactly Right Every Month
NEWS ANALYSIS: ItsOn's Zact offers a new approach to wireless plans, which is to let users buy just what they need and no more for each kind of service.Figured out how many minutes or megabytes of data you need for your smartphone every month? Neither has anyone else, meaning most people overpay, except for those who get throttled when they least expect it. When eWEEK's Michelle Maisto alerted me to ItsOn's Zact, the first thing I did was go to my mobile phone account and check my plan. If you do the same thing I did, you'll almost certainly find that you're paying far too much for data every month. I do this because I don't want to find myself in a position of needing the data and not having it available. I can only imagine having a photo I need to send to eWEEK, and finding myself throttled to 2G speeds. With Zact, it would seem that those days are over. This new wireless company has a novel approach to wireless plans, which is to let you buy exactly what you need and no more for each kind of service. This means that if you talk a lot but never send text messages, then you don't need to pay for text messages. But suppose—like most of us—you really don't know what you need? The fact that most people don't really know what they need for data service and calling minutes is where Zact makes its huge difference. Let's say you pick the Zact plan that gives you 10,000 text messages, but you actually only needed 197 text messages. What happens is that Zact will reimburse your account for the messages you signed up for but didn't actually use. In other words, you'd pay for 200 messages, rather than 10,000.
The way Zact works is that you decide how many minutes of voice calling, or how much data or how many text messages you think you'll need. If you underestimate your requirements, you can add more minutes to your plan from your phone. If you overestimate, then you'll get a refund.