Samsung has sold tens of millions of Galaxy handsets, likely many of them to Apple Mac, MacBook and iPad owners, and now it's working to further their conversion. Microsoft users? It wants to take those, too.
During a June 20 event in London, Samsung showed off the ATIV Book 9 Plus and Book 9 lite laptops; the ATIV One 5 Style all-in-one desktop; the ATIV Q, a rather new kind of convertible tablet; and the ATIV Tab 3—the world's thinnest Windows tablet, and one running a full version of Windows 8 while also offering access to Android applications.
Samsung's hour-long presentation also included the introduction of the Galaxy NX, the first interchangeable-lens camera with Long Term Evolution (LTE) and WiFi connectivity; and better introductions to the Galaxy S4 Zoom camera and water-resistant Galaxy S 4 Active smartphone than either received in recent press releases.
"At Samsung, we have listened further to our customers around the world for inspiration. Based on their needs and desires, we are striving to take innovation one step further," said DJ Lee, Samsung executive vice president and head of sales and marketing, introducing the event.
Samsung ATIV Q
The ATIV Q is something. It has a 13.3-inch display with a resolution of 275 pixels per inch and measures 12.87 by 8.54 by 0.55 inches. That's considerably larger than the Apple iPad with Retina display (you know, for comparison's sake), which has a 9.7-inch display with 265 ppi and measures 9.5 by 7.31 by 0.37 inches.
But the ATIV Q runs two operating systems, Windows 8 and Android 2.2 (Jelly Bean), and transforms into four modes: straight-up tablet; the sort of up-and-back laptop mode we've seen from some Windows 8 convertibles; a hover mode, where the display is parallel with but above and slightly off-center from the keyboard; and stand mode, so you can watch a movie, with the display's back to the keyboard.
It also comes with an S Pen, for taking notes and annotating documents.
Samsung ATIV Tab 3
The ATIV Tab 3 is now the world's thinnest Windows 8 tablet, according to Samsung. It's 0.32 inches thin, gets 10 hours of battery life and also comes with an S Pen.
"When you compare this tablet to other tablets out there," Jean-Daniel Ayme, an understated Frenchman and Samsung's vice president of European telecom operations, said at the London event, "we think you will think it's better."
Samsung Galaxy NX
If the Galaxy S 4 Zoom is a smartphone-meets-camera for the getting-serious amateur. The Galaxy NX is a serious camera onto which professional lenses can be fitted, and the first with 3G, 4G and LTE connectivity.
"The 20.3-megapixel APS-C sensor produces images which are bright and detailed, even in low-light conditions, while the DRIMe IV image signal processor delivers the speed and accuracy which today's photographers demand," Samsung said in a statement.
It includes an Advanced Hybrid Auto Focus (AF) system, 1/6,000-second shutter speed and 8.6 frames-per-second shooting. It runs Android 4.2 (Jelly Bean), a 1.6GHz quad-core processor and has a 4.8-inch high-definition thin-film transistor (TFT) LCD display.