10 Ways for Windows 8 Tablets to Succeed in the Mobile Market

By Don Reisinger  |  Posted 2013-04-01 Print this article Print
More Help From Microsoft Would Be Nice

More Help From Microsoft Would Be Nice

Although Microsoft has been the leader of the Windows 8 movement, it's debatable whether the company has really done enough to help Windows 8 tablet makers succeed. For now, it appears that the Surface is all Microsoft cares about. And that's unfortunate. It needs all the help it can get from its long-term OEM partners.


Windows 8 is the operating system that will come to define Microsoft. The operating system will either be a new beginning for a company desperately seeking some innovation credibility or the misstep that will put the brakes on profits and future business growth. Weak Windows 8 adoption will likely further erode Microsoft's dominance of an increasingly mobile PC market. The fact that Windows 8's reception so far has been so tepid and that Microsoft has hardly made its presence felt in the rapidly growing tablet market speaks volumes about the company's current position in the IT industry. Microsoft needs Windows 8 to succeed. If the operating system can't match its promise and the vendors providing the platform can't generate a strong return on their investment, Windows 8 will fail. The tablet market has come to define success or failure in today's marketplace. This eWEEK slide show examines Windows 8 tablets and determines what those devices will need to have in order to succeed. It won't be easy, of course, but with the right strategy, Windows 8 tablets might just have a shot at coming close to matching the iPad and the more popular products from Amazon and Google.


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