Apple Has Lost Its Mobile Market Mojo: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-22 Print this article Print
Apple Has Lost Its Mobile Market Mojo: 10 Reasons Why

Apple Has Lost Its Mobile Market Mojo: 10 Reasons Why

by Don Reisinger


Apple is widely viewed as the most innovative and attention-worthy company in the technology industry. Its hardware, many believe, is second to none in the marketplace, and its operating systems are thought of as both secure and designed to enhance productivity. When one examines Apple's financial statements and sees that the company generates billions of dollars in profit every quarter, it's hard to take issue with its performance or what it has achieved. But the truth is Apple seems to have lost some of its mojo over the last few years. During the first quarter of 2012, the iPhone accounted for the vast majority of sales at Verizon Wireless. A year later, in 2013's first quarter, the iPhone still accounted for a larger percentage of sales than any other device maker. However, Android devices account for much more of Verizon's sales than ever before. What's more, Samsung's Galaxy S 4, which was recently announced, has an impressive set of features that will pose another significant challenge to the iPhone's market leadership. Add that to a somewhat disappointing iPad design update and some concerns with iOS market share, and it's clear Apple might have lost some of its flair. But how? Here are some of the factors.


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