Apple's Sept. 10 iPhone Event: 10 Things to Expect

By Don Reisinger  |  Posted 2013-08-21 Print this article Print

The latest news reports say that Apple has scheduled a special press event on Sept. 10 where it will show off not one, but two new iPhones. The first will be the iPhone 5S, which will be an upgrade over the company's current iPhone 5. The second is said to be the iPhone 5C, which Apple hopes will appeal to customers who are on a budget and want a product that might be less powerful than the iPhone 5S but still offers much of what they want from a smartphone. There's even talk of Apple unveiling a gold-colored iPhone, making it the first handset from the company that won't come in black or white. Still, that's just the tip of the iceberg. As Apple's previous events have shown, the company loves nothing more than to take center stage and gloat about its successes. Apple also likes to compare its latest products to those that are already available to make the case that its products are better than competing devices. This slide show examines in more detail what Apple will likely introduce at its rumored Sept. 10 event.

  • Apple's Sept. 10 iPhone Event: 10 Things to Expect

    By Don Reisinger
    0-Apple's Sept. 10 iPhone Event: 10 Things to Expect
  • The iPhone 5S, of Course

    It's no secret that Apple will be launching the iPhone 5S on Sept. 10. The company has for years been announcing new flagship handsets at these special events, and September 2013 will be no different. Expect a design similar to the iPhone 5, but with more processing power and memory than in the iPhone 5S.
    1-The iPhone 5S, of Course
  • The iPhone 5C Is Real

    If all of the rumors are to be believed, the iPhone 5C is real product that Apple will also unveil on Sept. 10. The device will reportedly come with the same design as the iPhone 5, but will boast several different colors. The iPhone 5C won't be as powerful as the iPhone 5S, but it'll be offered at a cheaper price.
    2-The iPhone 5C Is Real
  • Yep, That Gold-Colored iPhone Is Coming

    The latest rumors from Aug. 20 suggest that Apple will be launching a gold-colored iPhone at the event. Some reports suggest the handset will have more of a champagne color than the gleam of a bold bar. But if it actually appears, it will be the Apple iPhone that will come in a color other than white or black. More importantly for Apple, gold is considered good luck in China—a key growth market for the iPhone maker.
    3-Yep, That Gold-Colored iPhone Is Coming
  • Statistics on Success

    Apple loves to hold press events where it can gloat about its successes. So, at the Sept. 10 event, expect Apple CEO Tim Cook to come up on stage and immediately show how successful his company has been over the past several months. Spoiler: Apple's been very, very successful.
    4-Statistics on Success
  • Comparisons to Android All Over the Place

    Tim Cook as of late has been using his brief time on stage to also discuss how his company's products are better than those from Google and other Android handset makers. Chances are that Cook will make the same sales pitch this time around in an attempt to get customers away from Samsung smartphones and moving toward the iPhone.
    5-Comparisons to Android All Over the Place
  • An Inside Look at iOS 7

    All signs point to Apple launching iOS 7 publicly after it announces the iPhone 5S. So it should be no surprise if at the Sept. 10 event, Apple spends some quality time showing off its latest mobile operating system again. Yes, Apple will rehash many of the same features, but the education will be important for prospective iPhone buyers.
    6-An Inside Look at iOS 7
  • New Features for iOS 7

    In addition to showing off the old features, expect Apple to announce a few new features for iOS 7. According to several reports, Apple's new iPhone will feature near-field communication (NFC) technology and other features that would require some additional apps on the software side. Pundits have been vainly predicting the appearance of NFC on iPhones for years. Apple will have a few software surprises up its sleeve on Sept. 10, but whether or not they will actually include NFC is anybody's guess.
    7-New Features for iOS 7
  • Tim Cook Spending Little Time on Stage

    Although Tim Cook will come on stage initially to talk about Apple's successes, don't expect him to be standing up there for too long. Cook isn't like Steve Jobs, who loved to be on stage discussing new features. Instead, Cook likes to leave the details to his executives. That won't change on Sept. 10.
    8-Tim Cook Spending Little Time on Stage
  • No Changes in Price

    Apple has stuck to one strategy for years now: It refuses to up the price on its products. That's why on Sept. 10 Apple will unveil a new iPhone 5S that will come in at the same starting price of $199 along with a mobile carrier service contract. That's Apple's way of trying to make customers think they're getting more value for their dollar. And in some cases, they are.
    9-No Changes in Price
  • Full Details on Availability

    Although it has done so in the past, don't expect Apple to leave the stage on Sept. 10 without discussing the iPhone's availability information. Apple is more than likely going to try to release its handsets next month, which means it'll have no time to waste on informing customers on when the iPhones will be available.
    10-Full Details on Availability
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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