Google's Rumored Moto X Smartphone Needs 10 Key Features to Succeed

By Don Reisinger  |  Posted 2013-07-17 Print this article Print

Something big is around the corner for Google and its recently acquired mobile division, Motorola, according to reports. Last week, Executive Chairman Eric Schmidt was spotted with a device in his hand that could have been the long-rumored Moto X, the handset that some say could be the company's best product to date. That image of Schmidt using the phone came just days after several rumors cropped up saying that Google was getting closer to launching a new device. That device, the Moto X, could be available later this summer, it's believed. Assuming that's true, and assuming that Motorola is indeed working on a new smartphone, the company needs to do several things if the Moto X is to be successful. Since the Moto X will be walking into a marketplace that is crowded with many high-quality products, it will have to have impressive features to get smartphone buyers' attention—features that separate it from the ever-expanding pack. This eWEEK slide show focuses on the type of features the Moto X will need to succeed in today's cluttered smartphone market, if it does in fact arrive later this summer.

  • Google's Rumored Moto X Smartphone Needs 10 Key Features to Succeed

    By Don Reisinger
    00_Google's Rumored Moto X Smartphone Needs 10 Key Features to Succeed
  • A Big, Beautiful Display

    In order for the Moto X to be a success, the device needs to come with a big, beautiful display. The top-selling Android-based handsets on the market today feature screens that are 5 inches or larger. If the Moto X comes with a screen that's smaller than that, it won't succeed.
    01_A Big, Beautiful Display
  • The Latest Android Flavor

    Google is expected to announce a new Android version later this year. Assuming that happens in the summer, as previous launches have, the software would be available around the same time as the Moto X. If the handset isn't running that latest Android version, it'll be in for serious trouble.
    02_The Latest Android Flavor
  • A Special Design Feature

    One of the interesting things about the smartphone market is that customers are looking for something unusual or special about a product's design. Since most devices look about the same these days, the Moto X should have some eye-catching design feature that would help it stand out and attract buyers.
    03_A Special Design Feature
  • Mobility as a Design Requirement

    It's extremely important that the Moto X comes with a design that will allow for ease of mobility. In other words, the device must be lightweight, thin, and easy to toss into a bag or pocket. Judging by the images of Eric Schmidt holding the purported Moto X, it will have that. But there's no telling if that's really the Moto X.
    04_Mobility as a Design Requirement
  • 4G LTE Connectivity

    This is an obvious one, isn't it? The ability to connect to 4G LTE networks and surf the Web at a high speed is an absolute necessity today. And yet, there are still new products that launch that can't connect to LTE networks. The Moto X cannot make that same mistake.
    05_4G LTE Connectivity
  • High-End Components

    If the Moto X launches this summer, the device needs to be running the very best components available. That means the handset should have the high-end Snapdragon processor from Qualcomm, as well as more than enough RAM and strong graphics performance. All of that will make the device more appealing to customers.
    06_High-End Components
  • Plenty of Data Storage Capacity

    Offering up devices with 16GB or even 32GB of storage is no longer enough. In today's video-heavy world, the time has come for companies to deliver products with 64GB or more of storage. If the Moto X doesn't deliver that, it's hard to see how it can be successful.
    07_Plenty of Data Storage Capacity
  • Clarity That It's a Google Product

    Years ago Motorola was one of the top-selling mobile phone brands and one that people trusted, but that's no longer the case. Search and cloud giant Google, on the other hand, is among the most admired tech companies on the planet these days. To give the smartphone the best chance of success, Google should make it abundantly clear to all customers that the Moto X is its baby, even if it is designed and manufactured by Motorola.
    08_Clarity That It's a Google Product
  • Strong Carrier Support Is Essential

    Ubiquity is one of the central tenets of success in the mobile space. That's precisely why Google will need to bring the Moto X to as many carriers as possible. If the device is made exclusively for Verizon or AT&T, it will not succeed. If it's available on all four major U.S. carriers, however, it'll have a shot at taking on the iPhone and Galaxy S 4. Google must not forget that.
    09_Strong Carrier Support Is Essential
  • Time Outside of the iPhone's Shadow

    Timing is everything for the Moto X. If the device launches too closely to the iPhone 5S, it'll be ignored. That's precisely why Google and Motorola need to get the handset onto store shelves sooner rather than later. The Moto X should be a shot over Apple's bow and the first indication that something big is happening at Motorola.
    10_Time Outside of the iPhone's Shadow
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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