New Google Nexus 7 Is No iPad Mini Killer: 10 Reasons Why

By Don Reisinger  |  Posted 2013-07-30 Print this article Print

Google recently unveiled its latest-generation Nexus 7. The device is a follow-up to a previously offered tablet by the same name and comes with about the same hardware design as that device. However, Google boosted the speed and mobility of this tablet model, thanks to a new, streamlined footprint and a higher-end Snapdragron processor. With a starting price of $229, the Nexus 7 is well-positioned in the marketplace to become a winner for consumers and Google faithful, alike. But as soon as the device was announced, the comparisons to the iPad Mini started flying in. Apple’s iPad Mini has become the de facto leader in the smaller end of the tablet market, and the Nexus 7 is vying to unseat the king. Unfortunately for Google, however, many other companies have tried to achieve that goal and failed miserably. Over the last three years since the iPad has been available, Apple has easily outpaced competitors. And by the look of things, the Nexus 7 will meet the same fate. This eWEEK slide show will examine why the Nexus 7 has no chance of becoming the first and only iPad Mini killer.

  • New Google Nexus 7 Is No iPad Mini Killer: 10 Reasons Why

    By Don Reisinger
    0-New Google Nexus 7 Is No iPad Mini Killer: 10 Reasons Why
  • Nexus 7 Design Can’t Beat the iPad Mini

    The new Nexus 7 isn’t a bad-looking device by any means, but to compare it to the iPad Mini is difficult. Apple’s slate comes with a nice, simple design and doesn’t commit to the standard, black finish around the entire device, like the Nexus 7. Google needs to do a better job of designing the tablet.
    1-Nexus 7 Design Can’t Beat the iPad Mini
  • Nexus 7 Lacks Sufficient Data Storage Capacity

    According to Google, the Nexus 7 is available in 16GB and 32GB versions. What that means is the tablet probably won’t be able to handle all of the needs of typical slate owners who want to be able to store video, photos and other information. The Nexus 7 needs 64GB of storage or more if it is ever to be successful.
    2-Nexus 7 Lacks Sufficient Data Storage Capacity
  • The Standard Android Isn’t Always Desirable

    Since the Nexus 7 comes from Google, it’s no surprise that the search giant has decided to bundle the standard, Android 4.3 Jelly Bean mobile operating system into the tablet. However, if sales are to be our guide, it appears that consumers prefer modified Android versions from companies like Samsung, and not the standard OS offered by Google. That’s an issue for the Nexus 7.
    3-The Standard Android Isn’t Always Desirable
  • Processor Power Solid, but Not Groundbreaking.

    The Nexus 7 comes with the 1.5GHz Qualcomm Snapdragon S4 processor and the Adreno 320 GPU. While those chips should deliver better performance than the earlier Nexus 7, it will not match the overall power of Apple’s iPad Mini. Google needed to do something a bit better with the Nexus 7’s internal components. Unfortunately, it fell short.
    4-Processor Power Solid, but Not Groundbreaking.
  • Its Closest Competitor Is the Kindle Fire

    Comparing the Nexus 7 to the iPad Mini is a little unfair. For one thing, the tablet starts at just $229, making it substantially cheaper than the iPad Mini. But when one compares the specifications in the Nexus 7 to those of other tablets, the best alternative is truly Amazon’s Kindle Fire. And as the last couple of years have shown, Amazon can’t compete with the iPad Mini either. So, why should anyone believe the Nexus 7 could?
    5-Its Closest Competitor Is the Kindle Fire
  • Previous Versions Haven’t Taken Off

    Let’s not forget that Google has been offering the Nexus 7 for quite some time. So far, that tablet hasn’t taken off in a big way. When it comes to the low-end of the tablet space, the Nexus 7 is definitely a competitor. But in terms of sales, there’s still no matching Apple’s iPad Mini.
    6-Previous Versions Haven’t Taken Off
  • Apple Grasp of the Tablet Market Has Proven Unbreakable

    Want the simplest reason the Nexus 7 has little, if any, chance of beating the iPad Mini? It’s up against Apple. Since 2010, the iPad has been the market’s favorite, and most analysts believe that will only continue into the next several years. If analysts understand that the Nexus 7 can’t beat the iPad, why should anyone else?
    7-Apple Grasp of the Tablet Market Has Proven Unbreakable
  • The iPad Mini Has Cannibalized the iPad

    The iPad Mini is no slouch when it’s put up against any device on the market. In fact, Apple’s recent quarterly filings have indicated that the iPad Mini has been able to cannibalize sales of the larger 9.7-inch iPad. If the device can beat up its bigger brother, it should have no trouble taking on a less-completive Nexus 7.
    8-The iPad Mini Has Cannibalized the iPad
  • Security Is a Major Concern

    Android is the top target right now for malware makers. And that matters quite a bit to many customers who don’t like the idea of their personal information being put at risk. Android 4.3 comes with security enhancements that should help matters, but it appears the tide is simply too strong for Google to compete.
    9-Security Is a Major Concern
  • The Enterprise Shuns Android

    The corporate world could have been the key to seeing the Nexus 7 overtake Apple and its iPad. However, the enterprise has continued to resist large-scale adoption of Android devices because it’s wary about the security issues. Until the enterprise comes around on Android, it’s hard to see how the Nexus 7 could top the iPad Mini.
    10-The Enterprise Shuns Android
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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