Samsung Galaxy Mega Joins Growing Phablet Market

By Nathan Eddy  |  Posted 2013-08-23

Despite introducing one of the most obnoxious new terms into the consumer technology lexicon, the rise of the "phablet"—a combination of smartphone and tablet—reveals that tech-savvy consumers are willing to carry a device that takes up ever more real estate in their backpacks, back pockets and purses if it means having more viewing area and usability, along with extra features like magnetic covers and sophisticated styluses. A phablet generally offers a screen size of between 5.0 and 6.9 inches and the same connectivity features as a smartphone (WiFi, 3G or 4G capability, Bluetooth), but with productivity features more similar to a tablet. In January, IHS reported that 25.6 million phablets were sold in 2012 and estimated that these figures would grow to 60.4 million in 2013 and 146 million by 2016. (Barclays projects sales of phablets to rise to 230 million in 2015.) The number of phablets from which to choose also continues to grow, with the Samsung Galaxy Mega being the latest one to hit the market. And coming in September, according to a Reuters report, is a Nokia device code-named Bandit that will boast a 6-inch, 1080p display. These new phablets join an already impressive array of devices from LG, HTC, Sony and others.


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