Tablet Sales Rise as PC Market Struggles

By Nathan Eddy  |  Posted 2013-05-29

A shift in PC buying trends is causing users to increasingly consider alternatives, such as delaying a PC purchase or using tablets and smartphones for more of their computing needs. Global PC shipments are now expected to fall by 7.8 percent in 2013, according to a new report from research firm IDC. As the PC market struggles, the markets for connected mobile devices—most notably smartphones and tablets—are booming. As the average selling price falls and additional smaller-screen devices like the iPad Mini and Android-based tablets hit the market, tablet shipments are expected to grow 58.7 percent in 2013. Meanwhile, six countries—including South Korea, Norway, Sweden, Australia, the United Kingdom and the United States—saw smartphone user penetration rates among mobile phone users rise above 50 percent for the first time in 2012, according to a report from eMarketer. The coming years will see a domino effect hit regions around the world as smartphones become the norm in more places as the worldwide smartphone penetration rate among mobile users will remain just under one-third in 2013 and approach the halfway point by 2017, eMarketer concludes. Here are key findings from the IDC and eMarketer reports.


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