Tablet, Smartphone Activations Surge on Christmas Day
Flurry Analytics also anticipates app downloads will exceed 1.5 billion between Christmas and New Year's Day, and could break through the 2 billion barrier for the first time.On Christmas Day, more iPhones, iPads, Galaxy devices, Kindle Fires and other mobile devices were activated than on any other day in history, according to a report from Flurry Analytics. The research firm also found activations soaring to more than 17.4 million, a 332 percent increase from the December baseline of 4 million per day. When comparing smartphone and tablet activations Christmas Day, it turned out that tablet activations held a slight edge over smartphones (51 percent, versus 49 percent), although smartphone activations typically outpace those of tablets by four to one. An estimated 25 percent of Americans owns a tablet device such as an Apple iPad or an Amazon Kindle Fire, up from 10 percent in late 2011, according to a recent Pew Research survey, which was conducted from Oct. 15 to Nov. 10 among 2,252 Americans aged 16 and older. "The big winners were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7-in. tablets," the Flurry report said. "In particular, Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December."
The competitive landscape in the mobile PC market—which includes tablets, notebooks, netbooks and hybrid devices—is rapidly changing, thanks to increased tablet adoption, Apple's strong dominance, and the emergence of new players like Google and Microsoft, according to a Dec. 12 NPD DisplaySearch report.