Samsung Readies New HHDs for Demo; IDC Reports Record HD Year

By Staff Reports  |  Posted 2006-05-19

Samsung Readies New HHDs for Demo; IDC Reports Record HD Year

Samsung disclosed May 17 that the first of its new solid-state hybrid hard drives, a next-generation drive for laptop and desktop computers that combines Flash memory with traditional rotating magnetic storage, is ready for prime time.

Samsung says these new drives, announced at WinHEC 2005, will save eight to 25 seconds in booting up and can extend the units battery life by 8 percent to 10 percent.

The magnetic storage part of the drive will provide the high-storage densities found in standard hard-drive technology, while the Flash section of the drive will provide the reliability, the fast read-write access, and the low-power consumption, Samsung said.

When flash memory is being used, the hard drive remains idle, which, according to Samsung, can save battery power and make the drive less susceptible to damage.

The hard drive spins to "flush out" memory a few times every 10 to 20 minutes, then returns to its idle state unless it is needed.

The company said it will demonstrate HHDs in both 128MB and 256MB cache densities at WinHEC in Seattle, Wash., from May 23 to 25.

Samsung said it will schedule individual demos to current customers beginning in July and plans a full product launch under the ReadyDrive brand name in January 2007.

Microsoft sees the product as complementing the upcoming Windows Vista operating system.

"Hybrid hard disks and Windows ReadyDrive Technology are integrated advancements that improve the performance and reliability of computers using Windows Vista, especially notebook computers," said Mike Sievert, Microsofts corporate vice president in the Windows Client Marketing division, in a statement.

To read more about IBM-Fujis tape storage breakthrough, click here.

Industry observers were divided on the value and viability of the hybrid approach.

"These kinds of drives have the best of both worlds, and this could be a great drive for consumers wanting to use their PCs for entertainment," said Nicole dOnofrio, an analyst at research firm Current Analysis.

"I estimate well see other manufacturers with hybrids by the end of this year or beginning of 2007."

But Joseph Unsworth, a principal analyst at Gartner, questioned whether Intels upcoming Robson technology could overtake this market need.

"Robson offers flash right on the chip set," he said. "Were going to see a lot of notebooks with Robson, and you dont need Vista to run it."

He said he expects Robson to be out in the first quarter of 2007.

Gartner analyst John Monroe downplayed the value of the Samsung HHD technology.

"There is nothing new in having cache on a hard drive—its been done for years," he said.

"The basic difference here is that it is bigger and nonvolatile. The main reason you would need it is because Vista takes so long to boot."

With mobile devices, it might have some value, he said. "But probably not with desktop machines, which are often left on."

Next Page: A record-breaking year.

A Record

-Breaking Year">

2005: Record-breaking year for HD industry

In a related industry news item, 2005 was a record-breaking year for the worldwide hard disk drive industry in terms of both shipments and revenue, a new IDC study revealed May 19.

Among the key records broken in 2005 were the following:

  • global HDD unit shipments increased to nearly 381 million drives, a 24.4 percent increase over 2004
  • revenue closed at $27.9 billion, breaking the 1997 record of $27.8 billion
  • the worlds smallest (0.85 inches) and largest (500GB) HDDs began to ship in 2005
  • the worlds first perpendicular recording drive shipped in 2005

"Over the next several years, the industry is poised to surpass the records set in 2005—even in the midst of difficult technology transitions, further consolidation and perplexing adoption patterns in consumer electronics markets," said John Rydning, research manager for hard disk drives and components at IDC.

"Competing storage technologies will challenge certain small form factor disk drives, but data growth will increase the demand for higher capacity disk drives in traditional form factors."

IDC added the following HDD market predictions:

  • Cumulative worldwide HDD shipments will exceed 3 billion units from 2005-2010
  • The 3.5-inch form factor will continue to provide the highest unit shipment volume of any HDD form factor through 2010
  • Desktop-class drive will continue to generate significant shares of revenue (up to 80 percent for some HDD suppliers)
  • Consumer electronic HDD shipments will experience a 23.7 percent CAGR for 2005-2010.

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