Names Wed Like to See

By eweek  |  Posted 2001-03-19

Its hard to find a new company name. Seems everything has been trademarked or copyrighted, and industry is rife with M&As creating a new brand around the merged entity.

Want to avoid mouthful names like PricewaterhouseCoopers and Cap Gemini Ernst & Young? Here are some suggestions for catchy combos from recent M&A activity:

> WesAPS—as in "Wassup?"—for wireless vendor Wescam and optical component maker Applied Physics Specialities Ltd.

> Coneva, for telecom customer-support provider Convergys acquisition of billing software maker Geneva Technology. Is it a telecom powerhouse or a casino?

> For the rumored merger between supply-chain companies Arzoon and From2, we like From2Arzoon, because it sounds like a sneeze.

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