Google, Facebook May See Tougher Data Use Rules in Europe
Companies like Google and Facebook, which collect and reuse data from customers, could face new EU restrictions, according to a report.Internet giants like Google and Facebook may find more limits on what they can do with the personal information they collect from their customers if the European Union tightens regulations, according to a story from Reuters. The leaders of several EU nations are continuing their push for stricter controls, and proposed rules would give users more control over personal data that is collected by companies through Web searches, use of online shopping sites and other interactions online, the story reported. The rules would then limit the sale of such data to advertisers and others, "especially when people are unaware their data is being used in such a way," Reuters reported. "Users must be informed about what happens with their data," Jan Philipp Albrecht, a German member of the European Parliament, told Reuters. "And they must be able to consciously agree to data processing—or reject it." Albrecht is proposing a new law to help consumers maintain direct control over what kinds of information that companies can collect from them and sell to others, the story reported. Similar efforts have been in the works in the EU for the last couple years.
At the same time, companies such as Facebook and Google, which collect and sell such data, have been fighting the restrictions in the EU, according to Reuters.