Genband Acquires Fring’s OTT Communications Service
The Fring white-label solution for the consumer OTT market segment complements Genband’s Nuvia Unified Communications-as-a-Service offering.Multimedia and cloud communications solutions provider Genband announced it has acquired Fring’s Over-the-Top (OTT) mobile Internet Protocol (IP) communications service, which is designed to work across all major smartphone platforms. The platform helps reduce roaming costs for subscribers by moving voice and video sessions away from radio access networks and routing them over the Internet, where interconnection and call completion economics are more attractive. The cloud-based OTT services are tailored to service providers’ needs, allowing them to deploy advanced IP communications services with reduced effort and risk. "Fring is one of the pioneers that helped change the way consumers communicate on the go and is perfectly aligned with our strategy to bring service providers rich, simple to use, mobile communications solutions," David Walsh, CEO of Genband, said in a statement. "The Fring team and technology enhance our ability to serve our customer base of over 700 service providers around the world, fortifying them with a proven platform they can white-label to bring their own brand of OTT services to subscribers." The routing of calls between wireless and IP networks allows users to initiate or receive calls on the device of their choice from anywhere in the world. Leveraging the service provider’s established billing relationship with subscribers, the Fring service can be added to existing service plans. In addition, the Fring white-label solution for the consumer OTT market segment complements Genband’s Nuvia white-label Unified Communications-as-a-Service (UCaaS) offering, which the company rolled out in February.
The Nuvia solution includes everything from high-definition video and voice to multimedia messaging, Web collaboration, conferencing, messaging and the convergence of fixed and mobile services. In addition, the service providers and channel partners can customize the solution by hanging their own services on the Nuvia offering, enabling them to differentiate their offering from competitors.