Small Businesses Adopt Mobile Technology to Boost Business
SMBs' use of mobile solutions is nearly ubiquitous, with 91 percent now using mobile solutions to help support their businesses.Mobile solutions account for a growing share of small to midsize business technology budgets, with SMBs on average spending between 11-20 percent of their technology budgets in the mobile space—and 68 percent expect their companies' mobile spending to increase next year, according to Research and Markets' Mobile Solutions Study. The report, which offers data-driven insights about how U.S. SMBs are using mobile solutions in their businesses and provides trending analysis based on comparison with last year's study, found SMBs' use of mobile solutions is nearly ubiquitous, with 91 percent now using mobile solutions to help support their businesses. The study found SMBs have a growing number of mobile apps and more diverse mobile devices to manage, and are relying more on these mobile solutions to get their jobs done. Consequently, adoption of mobile management solutions is up 15 percent over 2012. In addition, adoption and spending across all mobile solution categories—including devices, services, applications, management, security and consulting services—are on the rise, with mobile apps and mobile management solutions experiencing the fastest growth. SMBs are also ramping up use of customer-facing mobile apps and mobile-friendly Websites to enable customers to do such things as schedule appointments, make payments and access customer service.
Survey results also indicated SMB adoption of mobile apps for employees—both collaboration apps such as email and calendars and business apps such as customer relationship management (CRM)—has risen by approximately 20 percent since 2012. And SMB adoption of bring-your-own-device (BYOD) policies for employees has doubled over the past year to 62 percent.