Social Media Marketing Boosts Small Businesses: Manta
Small business owners are also in need of business-focused platforms to help them connect with prospects and peers.More than half of small business owners say it was a successful first quarter for their business, despite the federal government's budget crisis in the first quarter, according to a Manta survey of more than 1,200 small business owners in the United States. Part of this may be due to the increasing number of small and midsize businesses (SMBs) getting the hang of social media marketing. Small business owners are taking an "independent and resourceful" approach to learning more about social media, the report indicated. Whereas only 18 percent of SMBs ask for social media help from third-party experts, twice as many (36 percent) turn to online resources. Their hard work appears to be paying off, as nearly 40 percent of small business owners are reporting a return on their investment, with 30 percent realizing returns greater than $2,000. "As a highly pragmatic and time-constrained group, small business owners are strategically adopting platforms that show real results for their business," Manta CEO Pamela Springer said in a statement. "However, social media is not a stationary phenomenon. As SMBs shift from the experimental stage to a results-focused phase, their social media usage will evolve to maximize the value."
However, small businesses are also encountering obstacles along the way, with 18 percent of SMBs reporting Facebook is the most difficult platform to maintain, followed by LinkedIn and Twitter. Small business owners are also in need of business-focused platforms to help them connect with prospects and peers. The report revealed 36 percent of SMBs indicate the primary goal of using social media is to acquire and engage with new customers.