Tablets, Notebooks Popular Back-to-School Buys
Of those who plan to purchase a tablet, 39 percent plan to purchase an iPad, a BuyVia survey found.One-third of consumers plan to purchase a tablet for back to school this year, one-fifth plan to purchase a laptop, another one-fifth plan to purchase both a tablet and laptop and about another one-third don’t have any plans to purchase a new device this year, according to the results of a survey by Web-based shopping guide BuyVia. The results also revealed that of those who plan to purchase a tablet, 39 percent plan to purchase an iPad, 23 percent plan to purchase the Samsung Galaxy Tab, 17 percent plan to purchase the iPad Mini, 17 percent plan to purchase the Kindle Fire and 5 percent plan to purchase something else (an Asus, Google Nexus, Microsoft Surface or some other tablet). Of those who will be purchasing a notebook, 81 percent said they will be purchasing a PC and 19 percent plan on purchasing a Mac.
"Tablets are definitely gaining momentum as an essential device for back-to-school shopping this season, and it’s no surprise that the iPad remains the most popular tablet," Norman Fong, CEO and co-founder of BuyVia, said in a statement. "What’s interesting, however, is that while iPads remain the most popular tablet, PCs reign over Macs when it comes to laptop purchase preferences this year. This could be due to the significant price difference between PC laptops and Macs and an attribute to what parents are willing to spend."