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Yearly Archives: 2003
Oracle Lessens Credit for PeopleSoft Buyout
Confident it has a firm grasp on the resources necessary to execute the $7.5 billion hostile takeover bid of PeopleSoft Inc., Oracle Corp. has...
By-the-Book Oracle9i Installation
Whether youre talking about installing Oracle RDBMS program files or other Oracle products—Forms & Reports, Developer Suite, Application Server, etc.—having a set methodology will...
CRM Strategy: Fire the Worst Customers, Reward the Loyal
Back in 1995, Norman Mayne, the CEO of Dorothy Lane Market, knew he was creating a major stir when he was one of the...
CRM Strategy: Make Every Customer More Profitable
When Harrahs first started its Total Gold loyalty program in 1997, it was during a time of rapid expansion of casinos in hot spots...
CRM Strategies: Loyalty Programs That Are Working
There are frequent-buyer programs, frequent-flier programs, frequent-player cards and frequent-dining coupons. There are points-at-the-pump schemes, turkey giveaways at Christmas (along with $100 copper roasters...
CRM Strategy: Ebays Anything Points
While traditional loyalty programs are designed to boost spending at one business, eBay Inc., the San Jose, Calif.-based online auction site, is once again...
Take Back the Net
Think back to the earliest days of the World Wide Web. Before Amazon.com and E*Trade. Before CNN.COM and ABC online. Before CRM, ASPs, and...
Open Source Trends in 2004
Matt Asay, Novells director of Linux Business Office; Mike Olson, CEO of Sleepycat Software, maker of the popular open-source database, Berkeley DB; Munwar Shariff,...
Best and Worst of Messaging & Collaboration in 03
2003 wont likely go down as a banner year for either messaging or collaboration. Much has been made of the unilateral nature of President...