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    Home Applications
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    Dressing Up RFID for Max Appeal

    Written by

    Renee Boucher Ferguson
    Published November 8, 2004
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      IBM is working with the leading RFID standards body to develop a technology that combines product movement data from radio-frequency identification readers with enterprise application information.

      EPC IS, under development by IBM and EPCglobal Inc.—the industry group governing the RFID standards and policies, in Lawrenceville, N.J.—establishes a format for how trading partners gather and exchange inventory information.

      The hope is that EPC IS will give suppliers a reason to participate in RFID implementations beyond merely compliance with retailer mandates.

      “The reason for our focus is that EPC [Electronic Product Code] information has maximum value when it is shared,” said Chris Clauss, worldwide auto-ID leader at IBM, in Armonk, N.Y.

      “What were trying to do is create a database that contains the life history of a product … all that history of events from the time [a product] is manufactured and sold could be stored.”

      As part of the EPC IS plan, companies would develop internal repositories to house product data information. Those companies would then be able to share that information with partners and suppliers through the EPCglobal Network.

      To make that happen, however, the information would first need to be cleansed and synchronized, industry analysts say.

      The EPC IS effort becomes relevant to manufacturers struggling to meet Wal-Mart Stores Inc. and other retailers RFID deadlines because it would enable product information sharing along the supply chain. Clauss said he believes the real value of RFID is information sharing. “What we want to do is create the reason for the tag,” he said.

      The news could be welcome in an otherwise grim outlook for manufacturers. A recent report by ARC Advisory Group Inc. showed that 95 percent of manufacturers surveyed see no return on investment on their RFID implementations for the next two years, at least.

      In conducting the Emerging Practices study, Steve Banker, service director for supply chain management at ARC, talked to 24 companies, all under the gun to comply with an RFID mandate and actively investing in EPC RFID.

      “I just feel sorry for these poor suppliers,” said Banker, in Dedham, Mass. “In my mind, the biggest issue is just the cost of this. Its $1 million to $1.5 million to prepare the infrastructure and half a million to prepare the tags.”

      Next Page: Building a foundation before the house.

      Dressing Up RFID for


      Max Appeal”>

      Add to that the cost of RFID tags, which could easily amount to a $10 million hit for a company that ships 50 million tagged cases a year to Wal-Mart, based in Bentonville, Ark., and a company would have to generate about $11.5 million in new savings to break even, according to Banker. He said he believes benefits will not be met until infrastructure requirements such as better readability with tags and more efficient warehouses are met.

      According to EPCs Web site, EPC IS looks to accomplish “the description of alternative interfaces for capturing, securing and accessing EPC-related data at a functional level.”

      Faced with impending RFID mandates from Wal-Mart, Target Corp. and Albertsons Inc., Mark Engle, director of IT at Campbell Soup Co., cant afford to sit back and wait for standards to be developed. What hes looking for is a sense of reality when it comes to vendor claims. He has seen a limited demonstration of EPC IS and has a call out to IBM to get a better idea of the benefits.

      “I want to see fact from fiction,” said Engle in Camden, N.J. “I see a lot of fiction all over the place. We have a full suite of WebSphere—if its Blue, we bought it. But I havent had anyone come in and say, Hey, lets place this and try it out. I find that interesting.”

      Engle and Campbell Soup are coming at RFID from a number of different angles. In July, he completed a discovery project in Paris, Texas, that tested different tags and readers against Campbells product mix—traditionally difficult material to read—and in August, kicked off an RFID implementation project. Campbell has also established an RFID lab to act as a staging ground for middleware.

      With all that effort, Engle is still concerned with the basics.

      “The fundamental thing were trying to do is figure out what works. Were trying to build a foundation before we go out and build the house,” said Engle.

      /zimages/4/28571.gifCheck out eWEEK.coms Enterprise Applications Center at http://enterpriseapps.eweek.com for the latest news, reviews, analysis and opinion about productivity and business solutions.

      Renee Boucher Ferguson
      Renee Boucher Ferguson

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