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Today’s topics include Qualcomm accusing Apple of giving trade secrets to Intel, and a new virtual analyst for Adobe Analytics helping to uncover customer insights.
In a new California superior court filing submitted Sept. 25, Qualcomm officials are alleging that for the past several years, Apple engineers have stolen Qualcomm’s software and such confidential information as source codes and provided them to Intel engineers with the goal of improving the performance of Intel chipsets used in Apple iPhones.
These allegations are yet another swing at Apple in the companies’ ongoing and wide-ranging legal dispute, which started at the beginning of 2017 when Apple sued Qualcomm for charging excessive royalties for the use of its technologies.
This recent filing reportedly lacked direct evidence to support the claims, though Qualcomm officials point to emails sent between Apple and Intel engineers. The trial reportedly is on track for April 2019.
Adobe released on Sept. 24 a new virtual analyst for Adobe Analytics that surfaces customer insights without the user having to ask for them or design complicated queries to get the desired insights. More importantly, it can deliver insights that traditional analytical queries won’t find.
According to John Bates, director of product management for Adobe Analytics, “For the first time [Adobe is] baking machine learning and AI directly into the interface of Adobe Analytics. The amount of data enterprises are collecting is staggering—literally a mountain of data—yet the amount of what’s collected for analysis is a small sliver of that.”
The virtual analyst uses deep learning models to tap all the data points connected to customer interactions, from how long a consumer spends on a website to the consumer’s movements between an app and the web.