What to Expect From Facebook’s F8 Developers Conference

At its F8 developer event, expect Facebook to talk up a number of its significant efforts, including its Messenger chatting app, video live-streaming and AI.

Facebook might be the world’s largest social network with more than 1.4 billion users, but the company is competing with Google and Apple for skilled developers. So Facebook must talk about its growth over the last year and also make clear that it’s expanding rapidly into fast-growing emerging markets that developers find attractive. Look for Facebook to do just that as it attempts to attract more developers.

As the owner of the recently launched Oculus Rift, Facebook realizes that to be successful, the virtual-reality headset requires high-quality software. Expect Zuckerberg and Oculus VR founder Palmer Luckey to talk about Rift’s initial reception in the market and to make a case for developers to create games and other content for the headset. Without effective applications and content, Rift can’t succeed.

Like seemingly every other digital company, Facebook is focused on delivering chatbots, but why? Zuckerberg will need to explain why chatbots are coming to Facebook Messenger and how the technology, which allows users to chat with what amounts to a smart computer, could be a way for developers to attract more people to their services.

Facebook Messenger, with its nearly 1 billion users, is become increasingly popular. And expect Facebook to highlight that. Expect the company to also discuss the benefits of Messenger to the corporate world—for things like customer service—and why Facebook is opening new APIs for developers to create new ways to connect with the social network’s chatting users.

In addition to Messenger, Facebook owns and operates WhatsApp. The big talk at the show will likely be WhatsApp’s end-to-end encryption. Most analysts believe Zuckerberg will put a stake in the ground, saying that he believes in digital privacy and will do whatever it takes to protect the privacy of WhatsApp users’ data. In other words, Apple has an ally.

Live video has become the next frontier for Facebook, so it’ll likely come up during the keynote. Expect to hear how Facebook plans to open some APIs for developers to tap into its video live-streaming platform. In addition, as Facebook increasingly becomes a video destination, the company is expected to unveil new features. One of those will be 360-degree video support. Facebook has already said it will hold two sessions on how developers can use virtual reality and 360-degree video in their Facebook apps, so talking about it during the keynote should be guaranteed.

The time has come for Facebook to fully take on Google and Apple in the media business with its Instant Articles. While the service has been available to some media outlets, Facebook is expected to offer it to any publisher at F8. The race for a person’s news consumption will officially be on at F8.

Advertising revenue will be a hot topic during the keynote. While Facebook itself is growing its ad revenue, it still needs to improve its offerings to marketers and developers that want to promote their services on Facebook platforms. Facebook is taking meaningful advertising dollars away from major companies, including Google and Yahoo, so it only makes sense it’ll focus on how it’s improving its advertising platforms in the next year.

Facebook has no choice but to talk about Free Basics, the program it developed to get Internet access to emerging markets. Facebook’s service has been kicked out of some countries—most notably India—and it appears to have no simple response to claims that it violates net neutrality. Expect Zuckerberg to talk about Free Basics and why it’s critical to getting billions of more people online.

While it hasn’t gotten much attention in recent months, Facebook is working on a compelling alternative to services like Apple Siri and Microsoft’s Cortana. It’s possible that Facebook will talk about its M project and how it can deliver artificial intelligence experiences to users.