Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cybersecurity
    • Innovation

    RSA’s Innovation Sandbox Reveals Next Set of Hot Security Startups

    Written by

    Chris Preimesberger
    Published March 24, 2017
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      RSA Security’s annual conference, staged last month at Moscone Center in San Francisco, is the largest of its kind in the world. The Innovation Sandbox it hosts each year is the closest thing to a “Shark Tank”-style reality TV show for cybersecurity startups, and it is always a popular subset of the main event.

      The Sandbox provides a barometer for trendy security approaches. Attendees watch 10 entrepreneurs pitching their wares on a 3-minute clock before a large audience and panel of tough judges, and it is entertaining. More importantly, Innovation Sandbox allows conference attendees a peek at incubating technology that may impact the careers of many future security professionals.

      Paul Shomo, a senior technical manager at Guidance Software, was one of the professional observers at this year’s event. He first joined Guidance’s new product research group in 2006, which launched the industry’s first incident-response solution. For several years, he managed and designed cybersecurity and forensic products, and now works on cybersecurity strategy, partner integrations, and manages a research grant with CalTech to study machine learning in cybersecurity.

      He offered eWEEK some observations about the startups selected to present at the Sandbox at the 2017 RSA event. The following is an adaptation of his account of the competition.

      UnifyID Takes Home the Crown

      This year, the futuristic authentication technology built by the San Francisco startup UnifyID took home the 2017 championship.

      UnifyID transforms the way users authenticate themselves, addressing a longtime industry weakness by taking multi-factor authentication to new levels. In addition to the antiquated passwords, UnifyID factors in GPS information on mobile devices and wearables, and it even uses video to examine a person’s gait or signature walk.

      Many of this year’s other products attempt to head off data theft through encryption and authentication. Almost all of the neophytes touted products powered by data science and advanced math; few left out machine learning, graph theory or a yet untapped encryption algorithm.

      Along with the pedigree of founders and backers, it was common to hear the credentials of academics from Berkeley or MIT, or former NSA scientists mixing up the mathematical ingredients.

      A handful of encryption vendors attempt to encrypt data, and keep it encrypted, even during usage. Runner-up EN/VEIL, of Fulton, Md., employs a patented homomorphic encryption which allows data to remain encrypted during use.

      Encryption at Rest is a Trend

      Baffle also focuses on encrypting at rest and in process, specializing in SQL. Santa Clara, Calif.-based Baffle’s Ameesh Divatia explained the company’s relevance by explaining that only 4 percent of stolen records in the past year’s breaches were encrypted.

      Detection and response make up the backbone of the security industry. New York City-based newcomer Uplevel ingests threat intelligence, SIEM and netflow data, then detects threats by applying machine learning, analyst rules and hidden relations discovered with graph analysis.

      New York’s Claroty secures industrial architectures, IoT devices and nuclear power plants. It already claims multiple seven-figure sales and boldly states that “when critical infrastructure is disrupted, the world doesn’t work.”

      The cloud is also a major focus of competitors at the innovation Sandbox. Belmont, Mass.-based GreatHorn enables detection and response for incidents around cloud services such as Microsoft 360 and Slack. It employs automated policy configurations and response playbooks to battle social engineering and phishing attacks.

      Cloud Access Security Broker (CASB) products implement policy enforcement between organizations and cloud service providers, but multiple upstarts are building the next generation.

      For example, Menlo Park, Calif.-based Red Lock manages cloud workloads created and destroyed each day and scores risk. Tel Aviv-based Cato Networks replaces CASB products with a software-defined and cloud-based enterprise network, claiming a “vertically integrated, Apple-like experience.”

      Check back in a year or two years’ time and see if any of these companies have moved into the mainstream of IT security.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
      Linkedin Twitter

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×