eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.
Apple is reportedly planning to launch its next smartphone, the iPhone 5S, during the summer. The smartphone, which Apple has not even confirmed exists, is expected to come with only minor improvements over the iPhone 5, including a better processor, a slightly improved camera and the same design.
The device is believed to be on par with what one would expect from one of Apple’s “S” devices, so it won’t generate the kind of excitement new designs might.
The most important consideration about the iPhone 5S, though, is when it will launch. The device will be paired up against some of the most impressive Android-based devices available today.
It will also compete with the new BlackBerry 10 models along with other devices running Microsoft’s Windows Phone operating system. In other words, the iPhone 5S will face some hefty competition. Launching it at the right time to achieve the most success is something Apple must consider.
So summer 2013 is the best launch window for the company to have the best chance of generating the most sales.
Here are the reasons why.
1. The Samsung Galaxy S4 is a huge threat
The Samsung Galaxy S4 could very well be the biggest threat to any iPhone Apple has ever launched. The device’s 5-inch display is much bigger than the iPhone 5’s, has a far better processor and vastly improved camera. Apple needs to get a better device than the iPhone 5 onto store shelves sooner than later or look like the obsolete alternative to the Galaxy S4.
2. The timing seems right
The timing seems right for a summer launch. Apple offered up the iPhone 5 just a few months ago, but that was a major update. The iPhone 5S will be a smaller upgrade designed for stragglers who didn’t get last year’s device. Getting it out the door sooner than later only makes sense if Apple intends to target the late adopters.
3. It follows iOS 7
Apple’s iOS 7 might just be the best reason for Apple to launch the iPhone 5S in the summer. In recent years, Apple has offered up its latest operating systems in the summer and so offering the smartphone at the same time would make perfect sense. However, there are rumors iOS 7 will be delayed and the iPhone 5S may have to debut without it.
4. It won’t be a major upgrade
The iPhone 5S won’t be a major upgrade. The device will come with some enhancements to the internal components. But those hoping for something dramatically different will be disappointed. The iPhone 5S doesn’t require all of the manufacturing lead time of a totally revamped product, making it easier to get out the door in the summer.
iPhone 5S Much Launch Summer 2013: 10 Reasons Why
5. The carriers want it
The carriers are champing at the bit to get the latest iPhone into their stores this summer. Historically, summer is a tough time for technology companies, and having a new iPhone to sell should help boost revenue for all four major U.S. carriers. If the carriers had their way, the iPhone 5 would definitely make an appearance in June or July.
6. Summer launches have been successful
Summer launches have historically been successful for Apple. The company kicked off the iPhone craze with a summer launch and followed that practice for several years since then. Each time, they were successful. Granted, whenever Apple launches an iPhone, it’s successful, but customers have come to expect summer availability. Apple would be wise to remain consistent.
7. It saves time for late-year international launches
One of the nice things about launching the iPhone 5S in the summer in the U.S. and other key markets is that it gives Apple ample time to get the product to other countries in the key after-summer shopping season. Last year, Apple was forced to rush to get the iPhone 5 on store shelves around the world. An earlier launch would limit those issues.
8. The performance gap is huge right now
The performance gap in the smartphone market is huge between Apple and its competitors. Companies such as Samsung, HTC and others are delivering products that are heads and shoulders above the iPhone 5. And it won’t take long before customers see that and question why they should opt for Apple’s product. Closing the performance gap now should be of supreme importance to Apple.
9. Think about the margins
One of the nice things that delivering a slightly updated device does for Apple is help the company maximize its margins. Save for some upgrades to the internal components, Apple’s costs should be lower on the iPhone 5S than they would be with a dramatically redesigned product. That means higher margins and the ability for Apple to increase profits. Who wouldn’t want to nab those profits sooner than later?
10. The rumors have made it so
The trouble with being Apple is that the rumors surrounding the company are pervasive. When reputable sources attach themselves to those rumors, customers come to believes projected deadlines. The rumor mill is widely predicting that Apple launch the iPhone 5S this summer. Thus Apple has to follow through or it will look like there was some kind of unforeseen delay.