Apple Cuts Pricing on Mac Mini Options

The company quietly lowers the pricing on some of the PC's build-to-order options at its online Apple Store, including a new price of $325 for replacing the base 256 MB of RAM with 1 GB.

Just two weeks after the Mac minis introduction, Apple Computer Inc. of Cupertino, Calif., has reduced the pricing on some of the build-to-order options on its Mac mini personal computer. These options are available when a customer orders a Mac mini directly from the online Apple Store.

The price of replacing the Mac minis base 256 MB of RAM with 1 GB dropped from $470 to $325, and the price of adding a combination package of Bluetooth and Airport Extreme 802.11 wireless connectivity came down from $129 to $99.

/zimages/4/28571.gifRead more here about the Mac mini and other Macworld announcements.

The Apple Store offers price protection for up to 10 days after a product has shipped. Given that few, if any, Mac mini units shipped immediately after the product announcement, this means that almost all customers who already ordered upgraded models may be able to request a credit from Apple.

Various reports on the Web spurred confusion about the extent and subject of the price reductions. Some Web sites mistakenly reported that hard-drive upgrades from 40 GB to 80 GB had dropped from $100 to $50, but by all accounts $50 was always the cost.

/zimages/4/28571.gifCan the Mac mini gain traction in the enterprise? Click here to read more.

In addition, the appearance of an 8x SuperDrive built-to-order option seems to have been a mistake; the Apple Store currently offers only a 4x SuperDrive for the Mac mini.

Apple representatives were not available for comment.

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