The Apple Watch Edition, star of the show on March 9, elicited audible gasps in the audience when the price ($10,000) was revealed. It will have all the features Apple can cram into it—plus an 18-karat-gold body that’s twice as hard as standard gold. Available for preorder on April 10, the limited-edition Edition will be available only in “select retail stores,” CEO Tim Cook said.
3Apple Watch Sport
The Apple Watch Sport models are aimed at a slightly different, and much wider, audience than the Edition, to say the least. Sport is composed of lightweight anodized aluminum, and comes not in gold but in silver and “space gray.” Users will be able to choose one of the five different fluoroelastomer band covers. All Apple Watches, gold or otherwise, come in these screen sizes: 38mm (272 by 340 pixels on screen) and 42mm (312 by 390 pixels). All Apple Watches feature health sensors (accelerometer, built-in heart rate sensor), WiFi 802.11b/g and Bluetooth 4.0. Pricing for Sport starts at $349.
Please note that all Apple watches are not the Apple Watch. Yes, it’s a bit confusing, but the midrange Apple Watch is made of highly polished cold-forged stainless steel or aluminum and comes with black stainless steel cases. It comes with three different leather bands: a link bracelet, a Milanese loop and a high-performance fluoroelastomer band. All Apple Watches feature Retina touch-screen displays with Force Touch, and sapphire glass or Ion-X glass cover, depending on the model. They also have a linear actuator (called the Taptic Engine) and built-in speaker for instant tactile feedback. Pricing ranges from $599 to $1,099 for the 42mm case and $549 to $1,049 for the 38mm case.
5Lots of Feature and Apps Support
6Most Things You Can Do With iPhone, You Can Do with Apple Watch
Among the first apps available on the watches will be Siri, Salesforce Wave, MLB At Bat, Twitter, American Airlines and Uber, which are built into it. Other apps, such as garage-door openers and home environment controls, can easily be added. The watch also has a built-in speaker and microphone, so the user can take phone calls on it. (Remember voice?)
7Maps on Your Wrist
8Apple Watch: The Newest Fitness Tracker
9CEO Tim Cook Shows New MacBook
Apple has updated its non-Retina display MacBook Airs and the 13-inch Retina MacBook Pro. The new MacBook introduced at the event is 24 percent thinner than the 11-inch MacBook Air, and it weighs a mere 2 pounds. Adding to the high-end motif Apple plainly likes to show, both new MacBooks can be obtained in a gold finish.
10So Thin You Almost Can’t See It
The MacBook base model features a 1.6GHz (2.7GHz Turbo) dual-core Core i5-5250U and an Intel HD 6000 GPU, 4GB of RAM and 128GB PCI Express solid-state drives (SSDs). Apple claims all-day battery life (8 hours), and the Intel chip runs on only 5 watts of power. Base price is $1,299; a second configuration for $1,599 features a 12-inch Retina display, a 1.2 GHz Intel Core M processor, 8GB memory and 512GB storage.
11One Port, and One Port Only
12MacBook Pricing Chart, for the Record
13Apple Expands Its TV World
Apple has expanded its Apple TV offerings to the above content creators. In addition, Apple and HBO have created HBO NOW, which is HBO on Apple TV without a cable or satellite subscription. HBO NOW will be available exclusively in the United States, on Apple TV and in the App Store for $15 per month.