Seeing Red: Apple Launches New 8GB iPod Nano

The company rolls out an 8GB version of its popular iPod nano (Product) Red, part of an effort to raise money to help fight AIDS in Africa.

Apple Computer on Nov. 3 announced the release of a new 8GB model of the iPod nano (Product) Red Special Edition.

The new 8GB iPod nano, which comes in a red aluminum enclosure and will feature up to 24 hours of battery life, will be able to store up to 2,000 songs.

The (Product) Red brand was developed by U2 lead singer Bono and Bobby Shriver, chairman of DATA (Debt, AIDS, Trade Africa), to raise money for the Global Fund to help fight AIDS in Africa. Apple will contribute $10 from the sale of each iPod nano (Product) Red to the Global Fund.

"Customer response to the iPod nano RED Special Edition has been off the charts," said Greg Joswiak, Apples vice president of worldwide iPod product marketing, in a statement. "Were thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause."

The Global Fund to fight AIDS, Tuberculosis and Malaria was established in 2002 to help increase resources to fight three of the worlds most devastating diseases and to target those resources to areas of greatest need by supporting locally-driven strategies.

The 8GB iPod nano (Product) Red is available now on Apples Web site and in Apple retail stores. It is priced at $249.


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