Darryl K. Taft

Adobe Showcases ‘Reinventing Marketing’ Theme at 2014 Summit by Darryl K. Taft Adobe Aims to Reinvent Marketing Brad Rencher, senior vice president and general manager of the Digital Marketing Business at Adobe, opens the conference with the theme of “reinventing marketing.” He said, “Marketers today want to reinvent themselves and the way they approach their […]

IBM recently announced that BP, the British multinational oil and gas company, has selected Big Blue to integrate and manage BP’s business applications globally, as well as provide enhanced service desk support for 60,000 employees and 80,000 devices in the Americas and Europe. IBM was chosen to support BP in enhancing user interaction with the […]

IBM’s Watson Goes Mobile With New Class of Intelligent App Development By Darryl K. Taft Big Data Feeds the Machine Big data growth is accelerating as more of the world’s activity is expressed by mobile technologies. Not only is it increasing in volume, but also in speed, variety and uncertainty. Most data now comes in […]

Although it shipped a week ago, Oracle formally launched Java 8 with major fanfare, including a highly polished Webcast March 25 that delved into key features of the new platform. As part of the most significant Java technology release by Oracle, the company hosted a Java 8 launch Webcast to tout Java Platform, Standard Edition […]

SALT LAKE CITY–Adobe announced Adobe Target Premium, a new personalization solution that leverages predictive technology to unlock unseen insights and take the guesswork out of marketing. Announced at the Adobe Summit 2014 digital marketing conference here, Adobe Target Premium, part of the Adobe Marketing Cloud, automates the targeting of relevant content, offers and cross-sell recommendations […]

SALT LAKE CITY—Adobe and SAP AG announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. The companies announced the partnership at the Adobe Summit 2014, Adobe’s digital marketing conference, here. The brass tacks agreement is beneficial to both parties. As part of the global partnership, SAP plans to resell […]

SALT LAKE CITY – Borrowing from its PhoneGap platform and other places, Adobe announced a series of new tools that help companies create, manage and deliver highly personalized mobile app experiences to their customers in real-time and without the need for app development skills. The new capabilities, announced at the Adobe Summit 2014 here, build […]

SALT LAKE CITY – Adobe kicked off its Digital Marketing Summit here by taking the crowd of more than 5,000 digital marketers, publishers, agencies and technologists on a journey toward marketing reinvention. At this year’s annual trek to the mountains to preach the gospel of digital marketing, Adobe says it is answering marketer’s call to […]

NEW YORK—Microsoft is using machine learning across the board in its products, and deep learning techniques are finding their way into more and more Microsoft technologies, including Windows Phone, according to the head of the company’s machine learning department. Speaking at the GigaOm Structure Data conference here, John Platt, Microsoft distinguished scientist and manager of […]

NEW YORK—When IBM opened up its Watson cognitive computing platform to developers last November, it launched an effort to enable anybody with programming skills and an idea to take the technology and use it as a foundation for building apps that can both understand natural language and learn new things to expand its knowledge base. […]

NEW YORK–IBM launched new software and services to help organizations use Big Data and Analytics to address the $3.5 trillion lost each year to fraud and financial crimes. At an event to introduce its new Smarter Counter Fraud initiative here, IBM said through sophisticated business expertise and analytics, organizations can take a holistic approach to […]

NEW YORK–With its latest round of funding, big data darling Cloudera is poised to go public some time down the road as the company continues to integrate its operations and work more closely with partners. Speaking at the GigaOm Structure Data conference here on March 20, Tom Reilly, CEO of Cloudera, talked about how the […]