Mark Friedman

Mark Friedman is the Chief Marketing and Business Development officer for SoundBite Communications. Mark has more than 20 years of experience in a range of marketing, sales and business development positions, with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems. During the six-year tenure as vice president for worldwide marketing for Kenan Systems (acquired by Lucent in 1999), Friedman played a major role in boosting the company's sales from $20 million to $1.1 billion. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs that was acquired by Chockstone, Inc. in April 2007. Mark holds a degree in Systems Science Engineering from the University of Pennsylvania, a B.S. degree in Finance from the Wharton School of the University of Pennsylvania, and a Masters in Business Administration from the MIT Sloan School of Management. He can be reached at

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