Mark Friedman

Mark Friedman is the Chief Marketing and Business Development officer for SoundBite Communications. Mark has more than 20 years of experience in a range of marketing, sales and business development positions, with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems. During the six-year tenure as vice president for worldwide marketing for Kenan Systems (acquired by Lucent in 1999), Friedman played a major role in boosting the company's sales from $20 million to $1.1 billion. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs that was acquired by Chockstone, Inc. in April 2007. Mark holds a degree in Systems Science Engineering from the University of Pennsylvania, a B.S. degree in Finance from the Wharton School of the University of Pennsylvania, and a Masters in Business Administration from the MIT Sloan School of Management. He can be reached at [email protected]

How to Comply with the FTC’s Telemarketing Sales Rule

In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketing Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of Dec. 1, 2008, all prerecorded telemarketing...

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