Mark Friedman

Mark Friedman is the Chief Marketing and Business Development officer for SoundBite Communications. Mark has more than 20 years of experience in a range of marketing, sales and business development positions, with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems. During the six-year tenure as vice president for worldwide marketing for Kenan Systems (acquired by Lucent in 1999), Friedman played a major role in boosting the company's sales from $20 million to $1.1 billion. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs that was acquired by Chockstone, Inc. in April 2007. Mark holds a degree in Systems Science Engineering from the University of Pennsylvania, a B.S. degree in Finance from the Wharton School of the University of Pennsylvania, and a Masters in Business Administration from the MIT Sloan School of Management. He can be reached at mfriedman@soundbite.com.

How to Comply with the FTC’s Telemarketing Sales Rule

In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketing Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of Dec. 1, 2008, all prerecorded telemarketing...

Latest Posts

Autonomous AI Agents: The Insider’s Guide to AI Systems

Among the many uses for AI, powering autonomous agents has a wide range of applications in disparate fields, from video gaming to software development to self-driving vehicles.

Meta AI Chatbot (2024 Review): Is it Worth the Hype?

In an increasingly crowded field, Meta’s AI ChatBot is accessible via Meta’s popular messaging apps—including Messenger, WhatsApp, and Instagram DM—making it well-suited for quick searches.

HubSpot vs. Salesforce (2024): Detailed Feature-by-Feature Comparison

HubSpot CRM and Salesforce are top-rated CRMs with solid feature sets, but each excels in different areas. SMBs often favor HubSpot CRM for its user-friendly and more affordable platform; Salesforce stands out for its wealth of advanced features and extensive customizations suitable for large enterprises.

Deep Learning vs. Generative AI: Understanding the Key Differences

Explore the distinctions between the related but distinct technologies of deep learning and generative AI, along with their techniques, applications, strengths, and challenges.

AI in Retail: Cutting-Edge Solutions for Modern Challenges

Artificial Intelligence (AI) is revolutionizing the retail industry. Learn how AI is being used to improve customer experience, increase efficiency, and drive sales.