Phil Fernandez is President and CEO of Marketo. Phil is a 26-year Silicon Valley veteran and has the scars (and a couple of successful IPOs) to prove it. Prior to Marketo, he was President and COO of Epiphany, a public enterprise software company known for its visionary marketing products. Before this, Phil was COO and SVP of Products and Services at Red Brick Systems, a pioneering data warehouse vendor. Earlier, Phil held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems. Phil holds a BA from Stanford University. He can be reached at pfernandez@marketo.com.
Most companies, particularly those struggling for growth in today’s economy, do not understand the critical role e-mail deliverability plays in the process of turning Web site prospects into revenue-driving customers. For example, about 1 in 5 commercial e-mails do not make it into the recipient’s inbox. Depending on the company, that can mean up to […]