Simms Jenkins

Simms Jenkins is Founder and CEO of BrightWave Marketing, an industry-leading e-mail marketing services firm specializing in the strategic optimization of e-mail marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins is regarded as one of the leading experts in the e-mail marketing industry. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch, the first centralized online repository of statistics and research specific to the e-mail marketing industry. Jenkins is also the author of “The Truth about Email Marketing” which was published by Pearson's FT Press in August 2008. He can be reached at

How to Conduct Effective E-Mail Marketing

/images/stories/70x50/bug_knowledgecenter_70x70_(2).jpgE-mail marketing is a vital part of any Internet user's daily experience. Whether it is sending pictures to a family member, communicating with colleagues or getting the latest offers...

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