Simms Jenkins

Simms Jenkins is Founder and CEO of BrightWave Marketing, an industry-leading e-mail marketing services firm specializing in the strategic optimization of e-mail marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins is regarded as one of the leading experts in the e-mail marketing industry. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the e-mail marketing industry. Jenkins is also the author of “The Truth about Email Marketing” which was published by Pearson's FT Press in August 2008. He can be reached at sjenkins@brightwavemarketing.com.